(Photo: Getty Images) More Ubiquitous fashion retailer Zara has become synonymous with affordable, It girl style. But new research shows that there is an age at which It girls become It women and stop shopping at Zara. According to a survey conducted by consumer analysis agency Insight Rooms , the median age at which women typically put the kibosh on the fast-fashion mecca is25, according to Who What Wear , while the key demographic for Zarafalls between the ages of 23 and 27. By age 33, women are all but done with the popular fashion chain; engagement falls below 1 percent, according to theresearch. Though it may be surprising that Zara skews so young, thatcertainly isnt hurtingthe companys bottom line quite the contrary, in fact. Zara recently reported the brands profits are at a record high , and the New York Times called the Spanish companythe worlds largest fashion retailer. Its owned byAmancio Ortega Gaona, the worlds third-richest man. Suffice it to say, Zara servesits consumer base. That could be because the company takes a proactive approach, soliciting feedback from store managers based on their conversations with customers at branches all across the world. Zara thenuses that information to inform future designs. So what is it about Zaras offerings that prompts most women to move on before they reach their 30th birthdays? Who What Wear suggests that career development, increased income, and, well, getting older, may be contributing factors.
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