Its not just a problem in this country. I was at a conference in Paris the other week and everyone with collections to care for was talking about it. We had one report of a clothes moths problem from Tehran, said Xavier-Rowe. One possible source is chimneys most of us have open fireplaces, but we dont light as many fires, so we dont get them cleaned as regularly. Moths love dead birds the larvae eat the feathers, the skin and even the flesh. Its very important to identify the source of an outbreak and then deal with it. A clothes moth trap . Photograph: English Heritage/PA When Xavier-Rowe talks about checking textiles, she does not mean a quick reassuring glance: her routine involves checking in the crevices of all furniture, turning back buttons, collars, cuffs and pockets of all garments, as well as checking along seams and binding. Generally, the moths target wool, fur or feathers, but Xavier-Rowe says they will also eat other fabrics if they are dirty: when English Heritage took over Brodsworth Hall, a property in South Yorkshire that had survived almost unaltered and with hoarded possessions for more than a century, they found moths had targeted the carpets, which the previous owners many dogs had urinated on, and munched through the sweat-stained silk underarmlinings of coats. I dont know why that should be. Maybe the dirt makes it tastier, or more digestible, she said. Xavier-Rowes advice to householders is depressing: relentless cleaning, including chimneys, attics and cellars, and moving all furniture to clean underneath at least monthly.
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Image copyright Horlicks Image caption Horlicks has significantly boosted owner GlaxoSmithKline's non-pharmaceutical sales in India International expansion is often the only way for firms to do this. When domestic growth has stalled, other countries can provide a business with fresh customers potentially in an area with less competition or where demand for a particular product or service is higher. And of course, having a presence in more than one country ensures a firm isn't reliant on the health of just one nation's economy for its success. But how exactly do companies go from being a local firm based in one country to a global name? Mr Welch says how Horlicks has been marketed is a great example of how to do it, with the drink's attributes emphasised in different ways to appeal to specific audiences. The drink has significantly boosted non-pharmaceutical sales in India for its ข่าวด่วน ไทยรัฐ owner, drugs giant GlaxoSmithKline. "You can't cookie cutter your brand around the world. This is an organisation which has gone beyond its home market and managed to stay relevant," says Mr Welch. Or, to use the industry lingo, "global is out" and "multi-local" is in.